WWP Names Josh Kirschbaum CEO

Veteran Global Operations Executive tasked with taking WWP forward following recent expansions, growth plans.

Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, tubes, and full-service turnkey solutions, has named longtime senior-level operations executive Josh Kirschbaum as its new CEO. Mr. Kirschbaum brings an exemplary, decades-long record of advancement and achievement in the consumer goods industry, and takes the helm during a period of accelerated growth for WWP.

Mr. Kirschbaum has a reputation for strengthening complex operations through initiatives that increase quality, efficiency and customer service. This demonstrated success will be leaned upon as WWP branches out far beyond its traditional packaging roots. Most notably, earlier in 2019 WWP acquired Cosmetic Design Group, whose offerings include turnkey formulation, development and design, packaging, assembly, displays, regulatory and warehousing services. WWP also acquired cosmetics packaging provider Design Quest. The growth-centric moves followed the opening of WWP’s first wholly owned manufacturing facility in China – a 100,000-square-foot plant in Suzhou – and run parallel to enhanced ecofriendly efforts such as manufacturing tubes utilizing sugarcane bio-resin, an all-natural renewable resource.

Mr. Kirschbaum’s managerial background is both deep and diverse. Most recently, he served as an Operating Partner for investment firm Z Capital Group, LLC. He also served as COO at Nu World Beauty as well as President of Modere, a health/wellness and personal care products supplier.  In addition, Mr. Kirschbaum previously sat on the Board of Directors for several prominent companies, including Mrs. Fields Famous Brands, Twin-Star International and Xperience Restaurant Group. Earlier in his career, Mr. Kirschbaum also held leadership positions at L’Oreal and Cosmetic Essence Innovation.

“We are very excited to have Josh as the new CEO at WWP,” said Jonathan Zhu – Managing Director at Bain Capital, which acquired WWP in 2018. “Bain Capital sees the global beauty market as highly attractive in light of steady consumer demand and ongoing product innovation. We are confident that Josh will lead the team at WWP in providing differentiating packaging solutions to our customers.”

“I’m thrilled to be part of the WWP team and lead the company into the next growth and expansion phase,” said Mr. Kirschbaum. “As we enter the new decade, we’ll continue to leverage the company’s core capabilities in packaging design and innovation while significantly expanding turnkey operations, providing customers with more value-added and speed-to-market services.”

While maintaining its four-decade commitment to packaging innovation and creativity, WWP has expanded operations to offer a full range of cosmetic components, tubes and full-service turnkey operations, with a focus on speed-to-market. Headquartered in New Jersey, WWP’s vast sample room holds more than 3,000 fully stocked and tooled SKUs, a 1,500-sq-ft. product showroom, and a state-of-the-art design and engineering center. With sales offices in California and Texas, the company services customers from coast to coast. Its team has grown to more than 2,000 employees worldwide.