World Wide Packaging LLC. (WWP), a leading provider of cosmetic packaging components and plastic tubes, has met Innovation with elegance by housing the first ‘chocolate toothpaste.’ The new Theodent, which successfully substitutes fluoride for a blend of minerals that Includes cocoa bean extract, is offered in a sophisticated WWP tube whose angular shape and shallow depth afford a sleek yet professional appeal.
The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever commercially produced. The cap includes a flexible plug that, when closed, squeezes into the tube’s orifice. Its pintle then expands slightly for an especially tight seal.
Available at select Whole Foods Market locations, Theodent offers an alternative to consumers concerned about the risks of Ingesting fluoride. Though its formula relies on cocoa bean extracts to achieve a level of teeth cleaning equal to fluoride products, the toothpaste has a traditional mint taste as opposed to a chocolate flav0ur. ‘An innovative product deserves an intriguing tube to help it stand out among its competitors,” said Jeffrey M. Hayet, Executive Vice President – Global Sales of World Wide Packaging LLC. ‘We are proud to be the packaging partner for such a creative and promising product.’