Packaging for Theodent toothpaste in GCI Magazine

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World Wide Packaging (WWP) provided the packaging for Theodentt, a new oral care product that uses a sophisticated WWP tube that has an angular shape and shallow depth to create a sleek yet professional appeal. The head of the one-piece tube is triangular, with dramatic hard edges punctuated by a complex cap. The cap itself includes a flexible plug that, when closed, squeezes into the tube’s orifice. Its pintle then expands slightly for an especially tight seal.