New Year, New You – 5 Beauty Resolutions for 2019

New Year, New You – 5 Beauty Resolutions for 2019

Yep–it’s that time of year again. The good news: out of all the New Year’s resolutions we make, our beauty declarations can actually be fun and easy to achieve. What could be more enjoyable than trying out some new trends, rituals or products that help us not only look better, but also feel better? We’ve…

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Ahead of Hair: Now Trending in Hair Care Products & Packaging

Ahead of Hair: Now Trending in Hair Care Products & Packaging

Hair, hair, and more hair. Products that is. Move over facemasks and anti-aging lotions, and make (shelf) room for a huge variety of hair care products and formulations – ones that meet the need of every conceivable hair texture, color and length. Mind you, we’re no longer merely talking about shampoos and conditioners—although their variations…

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Skin in the Game: Trends in Skincare Beauty

Skin in the Game: Trends in Skincare Beauty

When it comes to skin care, the seemingly endless displays of products can be a bit overwhelming. But there is method behind this market saturation madness. Skincare solutions are continuing to steal the top spot on consumers priority lists nearly across the board, including both women and men while spanning the generational gamut from Millennial’s…

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Gender Neutral Beauty

Gender Neutral Beauty

The times they are a changin’. Although every industry can rightfully lay claim to the truth of these 1964 Bob Dylan lyrics, the beauty industry is certainly having a moment. Reflective of our current reality, the beauty industry is moving towards a more gender-neutral stance. Unisex, inclusive products are becoming increasingly prominent, and more gender-neutral…

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Makeup Trends for Spring/Summer 2018

Makeup Trends for Spring/Summer 2018

Keeping up with the latest makeup trends is both easy and fun thanks to social media. Pinterest, Instagram and Facebook posts — featuring photos and videos — visually demonstrate the products and techniques today’s customers find intriguing, as well as what they’re willing to spend their hard-earned dollars on. Allow us to ‘illuminate’ a few…

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Fight Back Against Counterfeiting with Creative Packaging Solutions

Fight Back Against Counterfeiting with Creative Packaging Solutions

Counterfeiting is an enormous problem for many industries today, and is especially prevalent in the pharmaceutical, cosmetics and personal care sectors. Crooks target these industries due to their high profit margins. Their actions bring grave health risks for consumers and potentially irreparable reputation damage for brand owners. At World Wide Packaging, we’ve created packaging solutions…

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Speed, Innovation, and Visual Magic-Cosmetic Packaging Trends

Speed, Innovation, and Visual Magic-Cosmetic Packaging Trends

The Evolution of Cosmetics Packaging Trends. Cosmetics packaging success requires staying attuned to what’s happening right now. And whereas once upon a time, ‘right now’ might have meant “in the next six months to a year,” that time frame has shortened considerably — along with the attention span of today’s consumers. We sat with Kevin…

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