Summertime Sunscreen

Summertime and the living’s easy – and the sun is stronger than ever! Protecting your skin against harsh UV rays is crucial during these hot summer months, yet the sheer variety of options can be overwhelming. Between organic, eco-friendly, natural, sprays, sticks and more, the types of sunscreen seem endless.

While new research from the FDA posits that sunscreen can be harmful by entering your bloodstream via skin, the most common form of cancer remains skin cancer. So, what is the safest and most effective way to use sunscreen?

According to the Skin Cancer Foundation, sunscreen should be applied 30 minutes prior to sun exposure, reapplied every two hours and reapplied directly after swimming. When purchasing sunscreen, look for active ingredients like PABA derivatives, salicylates and/or cinnamates, benzophenones, avobenzone, ecamsule, and titanium dioxide or zinc oxide. For sensitive skin, ensure your sunscreen only contains zinc oxide or titanium dioxide as active ingredients for chemical-free applications.

An array of sunscreen options exists, catering to a variety of consumer needs and in alignment with industry trends. For instance, Coola, a California-born brand whose products exude a balanced and healthy lifestyle, provides sustainable, organic and locally sourced solutions from face and body lotions to anti-blue light serums. The brand’s Mineral Sun Silk Crème SPF 30 sunscreen is 70% organic and offers non-nano zinc that blocks UV rays. Additionally, WWP customer Bare Republic’s Holographic Shimmer Sunscreen offers consumers glowing protection via a formulation of non-nano zinc oxide with sustainable, light-reflecting mica. This broad-spectrum UVA/UVB sunscreen is water resistant and free of chemical actives and synthetic fragrances.

Per the industry’s continued push for eco-friendliness, Ren Clean Skincare’s Clean Screen Mineral sunscreen is housed in a tube comprised of 50% recycled plastic and a completely recycled cap. The oxybenzone-free sunscreen is coral reef-friendly – an attractive quality as these fragile ocean ecosystems continue to be affected by bleaching – and contains 22% non-nano zinc oxide. When people apply sunscreen and then swim in the ocean, the results can be detrimental to coral reef ecosystems. Thus, products like Babo Botanicals Sheer Zinc Sunscreen offer natural, mineral sun protection without damaging nearby reefs.

Today, there is no shortage of appealing alternatives to standard sunscreens that are beneficial to both consumers and the environment. With the overarching goal of skin protection in mind, the skincare industry is quickly adapting to suit consumers’ desire for effective, healthy and sustainable sunscreen solutions.