Cosmetic Design Group, a WWP Company, to Launch “Power My Beauty” At MakeUp in Los Angeles

New portfolio of color cosmetics, skincare and hand & nailcare products offers combo elements, sensorial experiences and sustainability benefits.

Power My Beauty products focus on effective, multi-tasking formulas that partner perfectly with packaging functionality to simplify beauty and accelerate results. The Skin Vitality multi-vitamin face and neck serum delivers the five essential vitamins (A, B, C, D & E and their derivatives) that are integral to any skincare regimen. Showcased in a dual-chambered component that allows all featured vitamins to coexist in one potent product. Other multi functional products include a dual-ended lip scrub and restorative elixir, a moisture encapsulated face powder and a three-in-one mono makeup face stick.  

Power My Beauty also includes two customized skincare kits. The “Beauty Like A Pro” custom blend skin care kit includes spirulina powder, exfoliating coconut grains and nourishing serum, while the four-piece hand and nail kit, “Hands-On Beauty,” offers a probiotic cuticle treatment, bio-sourced stone scrub, CBD restorative hand cream and natural nail lacquer whose ingredients are 82% bio-sourced and 74% plant-based.

Other products rounding out the new line include a Botanical Lip Oil infused with flower petals that protect lips, while replenishing essential fatty acids and vitamins, a Skin Refining Tonic featuring a treatment trio of alpha, beta and polyhydroxy acids; and a Cooling Peptide Eye Gel with a metal massage ball applicator.

Several other items in the Power My Beauty line also offer enhanced eco-friendliness, including a sustainable thermoplastic polyurethane & bamboo bag, and a cooling liquid eye shadow comprised of 60-70% bio-sourced ingredients. 

“The Power My Beauty portfolio was inspired by naturalism, artisanship and sustainability. We wanted to create a collection of products that simplified the beauty routine while providing skin nurturing solutions from mother earth with a hand crafted personalized feel.,” said Alison Kohlenstein, Executive Vice President of CDG.  

WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, acquired CDG earlier in 2019. The acquisition bolsters WWP’s position as a leading manufacturer for the cosmetics industry, and provide enhanced resources to better serve its increasingly diverse roster of clients.