Cosmetics in a Fitness Crazed World

In the countless health and wellness initiatives that have swept the world, one mainstay in every plan is an exercise regimen. While busy schedules are often an excuse as to why individuals don’t hit the gym, the rise of athleisure beauty products that can withstand sweaty workouts allows consumers to save time and skip that pre-workout face wash.

During exercise, sweat glands work to cool down skin, thus releasing dirt onto your skin’s surface. This can be easily cleared away during a post-workout face wash, but any existing makeup on skin hinders this cleansing process. ““When you work out, your pores and sweat glands open up in order to cool down your body,” said dermatologist Whitney Bowe, M.D. “Wearing a full face of makeup can block your pores and glands, hindering your skin’s ability to breathe, which in turn can result in breakouts, blackheads and skin irritation.”

If you choose not to go au naturel during workouts, fitness enthusiasts should seek workout-friendly makeup products that won’t cause breakouts or block pores. Now, you don’t have to find time for a pre-workout face wash to remove pore-clogging makeup, nor do you have to forgo makeup altogether.

Luckily, brands are adapting to this important skincare trend by offering products that won’t negatively impact skin health during workouts. In fact, WWP clients like Sweat Cosmetics have emerged, founded on the concept of healthy makeup to be worn while sweating. Big brands are jumping on the bandwagon, too: for instance, BareMinerals offers foundation which is ideal for keeping a naturally made-up look during workouts – without clogging pores. Also, Clinique has launched a new workout-friendly foundation that is oil-free and contains SPF 40, a crucial makeup component for those performing outside activities.

Such a comprehensive surge in the availability of workout cosmetics highlights the increasing body of knowledge regarding the dangers of sweating with makeup on. As consumers become more aware of skincare during workouts, beauty brands continue to roll out makeup for the active consumer.

To further emphasize convenience and portability, travel size packaging for such cosmetics are key. Small, convenient packaging is crucial for cosmetics products that must be easily packed into a gym bag or purse for on-the-go consumers.  Such accessibility is a key consideration when manufacturing cosmetics for gym-goers with active lifestyles.

Exercise is fundamental for overall wellness, but beauty doesn’t have to be sacrificed in the meantime. Cosmetic products that are designed to withstand intense workout sessions allow you to maximize your workout – and your skincare routine.