CBD Takes Aim at the Wellness Market.

It’s time we talked about the (literally) budding trend of CBD-based products. CBD oil has quickly becoming one of the biggest movements in the beauty industry, appearing in everything from mascara to face wash.

There’s a lot of misconceptions about CBD and what it actually is. CBD oil is the concentrated liquid extract of CDB (or cannabidiol). While CBD is a compound found in marijuana plants, it lacks the psychoactive component (THC) that is known to get users high, making it 100% legal in states that have legalized medical marijuana.

This trend continues to exploded into the beauty and skin care markets over the past few years due to its many added benefits. CBD oil contains anti-inflammatory properties and essential fatty acids, as well as vitamins A, D, and E all of which help promote younger, clearer, and often more radiant looking skin. Additionally, CBD is thought to have a calming effect and can be used as a homeopathic remedy to stress or anxiety.

New emerging markets are taking notice and jumping into the arena, such as the wellness market. A great example is the new line called MOOD that launched this week. MOOD contains 100% hemp-derived CBD products for bath, body and home. This genderless collection features a broad range of personal care products including body lotion, hand cream, face oil, aromatherapy oil, pillow mist, muscle balm and lip salve. Bath essentials such as bath bombs, sugar scrubs and foaming face wash nourish the skin, while nutrient-rich products lock in moisture and replenish skin from head to toe no matter the mood. MOOD products range from $9-$20 and can be found exclusively in American Eagle stores or on ae.com.