2016 ICMAD Package Innovator of the Year Award

World Wide Packaging, StriVectin Hair N1A114 Technology – Winner StriVectin’s overall packaging mantra bends toward a clean line, high end image and evokes a clinical, science driven appeal.  This line portrays a bold science, no nonsense position to complement the company’s “smart beauty for smart women” marketing strategy.  A custom disc-tap delivery dispensing system that…

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butter LONDON® chooses eye-opening package featured in Packaging Strategies

Download PDF Version Here Better known for its nail polish, boutique cosmetics company butter London chose World Wide Packaging when it decided to branch out into mascara. With a line of screaming colors that match its eye shadows and polishes, the mascara for the Wink line launched late last year in clear plastic tubes. The company wanted a package that highlighted…

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WWP discusses personal care trends in Beauty Packaging

Download the Full PDF Version Here The market that was once defined mostly by white toothpaste tubes, rigid brown bottles of suntan lotion and moisturizers with simple pump dispensers has matured rapidly, keeping pace with the upscale looks and sophisticated delivery systems that have played an important role in skin care’s boom–and in consumers’ preference for an upscale look in all…

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