The Growth of Deodorant

The Growth of Deodorant

As more people participate in trends like going vegetarian, vegan, and paleo, more attention is being paid to what ingredients are actually in the products we use. This concern for natural yet efficient ingredients applies to the beauty and cosmetics sectors as well. Deodorant, for example, has jumped on the organic bandwagon and is offered…

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WWP Announces Senior-Level Hires and Promotions

WWP Announces Senior-Level Hires and Promotions

Industry veterans enhance leadership team as company expands market focus. WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, has expanded and enhanced its leadership team. With numerous new hires and promotions, the company is expertly positioned to best service its increasing roster of clients in the cosmetics industry….

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Green Beauty and Packaging

Green Beauty and Packaging

The push for environmentally friendly packaging was a massive trend in 2018 and has continued to expand in scope thus far in 2019. The so-called “Green Movement” has seen the production of vegan products, sustainable packaging, and spurred powerhouse celebrities like Kourtney Kardashian to go to Congress to support the Personal Care Products Safety Act,…

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Making Waves: Waterless Beauty

Making Waves: Waterless Beauty

In the midst of a comprehensive push towards eco-friendliness both in terms of sustainable packaging and environmentally-conscious formulas, many companies are choosing to go green. A recent trend within the green revolution is waterless products.  Many brands create products with excessive water, which is especially concerning due to a statement from the World Wildlife Fund…

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New Year, New You – 5 Beauty Resolutions for 2019

New Year, New You – 5 Beauty Resolutions for 2019

Yep–it’s that time of year again. The good news: out of all the New Year’s resolutions we make, our beauty declarations can actually be fun and easy to achieve. What could be more enjoyable than trying out some new trends, rituals or products that help us not only look better, but also feel better? We’ve…

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Ahead of Hair: Now Trending in Hair Care Products & Packaging

Ahead of Hair: Now Trending in Hair Care Products & Packaging

Hair, hair, and more hair. Products that is. Move over facemasks and anti-aging lotions, and make (shelf) room for a huge variety of hair care products and formulations – ones that meet the need of every conceivable hair texture, color and length. Mind you, we’re no longer merely talking about shampoos and conditioners—although their variations…

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Skin in the Game: Trends in Skincare Beauty

Skin in the Game: Trends in Skincare Beauty

When it comes to skin care, the seemingly endless displays of products can be a bit overwhelming. But there is method behind this market saturation madness. Skincare solutions are continuing to steal the top spot on consumers priority lists nearly across the board, including both women and men while spanning the generational gamut from Millennial’s…

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Recap of MakeUp in New York

Recap of MakeUp in New York

At MakeUp in New York, WWP was honored with an It Product. Additionally, the company displayed three collections for this fall at the show: Primp, Pose, and Play, which were developed to represent three different aspects of the beauty industry. Through the use of backdrops, colors, vanities, mirrors and trendy chairs, each display was designed…

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