Gender Neutral Beauty

Gender Neutral Beauty

The times they are a changin’. Although every industry can rightfully lay claim to the truth of these 1964 Bob Dylan lyrics, the beauty industry is certainly having a moment. Reflective of our current reality, the beauty industry is moving towards a more gender-neutral stance. Unisex, inclusive products are becoming increasingly prominent, and more gender-neutral…

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Stock Packaging. Ready Set Go!

Stock Packaging. Ready Set Go!

Gone are the days when stock packaging was considered low end and entry level.  In today’s ultra-fast-moving beauty industry, in-stock packaging is setting the trend for a new breed of packaging solutions offering endless options for brand customization, lower costs and increased speed to market. The advantages of stock over custom tooled packages are endless. …

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WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full service turnkey solutions will spotlight several new products at Cosmoprof North America, Las Vegas, July 29-31, the premier B2B event for the beauty industry. At Booth 47419, WWP will feature creative packaging solutions for lipsticks, lip gloss, body fragrance…

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Green & Sustainable Packaging Solutions

Green & Sustainable Packaging Solutions

Today, more people feel a sense of personal responsibility toward eco-consciousness and sustainability than ever before. Caring for our only home – Earth – and preserving it for future generations is reflected in their desire for sustainable, responsibly-sourced packaging and products. This predilection is not falling on deaf ears in the beauty industry. Beauty and…

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Makeup Trends for Spring/Summer 2018

Makeup Trends for Spring/Summer 2018

Keeping up with the latest makeup trends is both easy and fun thanks to social media. Pinterest, Instagram and Facebook posts — featuring photos and videos — visually demonstrate the products and techniques today’s customers find intriguing, as well as what they’re willing to spend their hard-earned dollars on. Allow us to ‘illuminate’ a few…

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Fight Back Against Counterfeiting with Creative Packaging Solutions

Fight Back Against Counterfeiting with Creative Packaging Solutions

Counterfeiting is an enormous problem for many industries today, and is especially prevalent in the pharmaceutical, cosmetics and personal care sectors. Crooks target these industries due to their high profit margins. Their actions bring grave health risks for consumers and potentially irreparable reputation damage for brand owners. At World Wide Packaging, we’ve created packaging solutions…

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Bain Capital Private Equity Acquires World Wide Packaging.  Company to be merged with Chinese cosmetics packaging manufacturer to form fully integrated solutions provider .  

Bain Capital Private Equity Acquires World Wide Packaging.  Company to be merged with Chinese cosmetics packaging manufacturer to form fully integrated solutions provider .  

April 2, 2018, Hong Kong – Bain Capital Private Equity today announced the acquisition of World Wide Packaging LLC, a leading provider of cosmetic packaging components, plastic tubes, and formulation/filling technologies. Simultaneous with Bain Capital’s purchase of World Wide Packaging, the firm has agreed to purchase a Chinese cosmetics packaging manufacturer and plans to merge…

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