Summertime Sunscreen

Summertime Sunscreen

Summertime and the living’s easy – and the sun is stronger than ever! Protecting your skin against harsh UV rays is crucial during these hot summer months, yet the sheer variety of options can be overwhelming. Between organic, eco-friendly, natural, sprays, sticks and more, the types of sunscreen seem endless. While new research from the…

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Tech-Inspired Makeup

Tech-Inspired Makeup

Technology has become omnipresent in our lives. With the internet putting people around the world at our fingertips, it makes sense that tech has had a sizable effect on a hands-on industry like beauty. Facial detection, augmented reality, 3D face masks and red-light therapy are just a few examples of how technology is innovating the…

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WWP Becomes Exclusive U.S. Distributor  for Plastic-Free, Plant Fiber Polymer-Based  Cosmetic Component Packaging

WWP Becomes Exclusive U.S. Distributor for Plastic-Free, Plant Fiber Polymer-Based Cosmetic Component Packaging

Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, has been named the exclusive distributor in the United States for Plant Fiber Polymer (PFP) component packaging. Touting numerous planet friendly attributes, the PFP packaging aligns with the cosmetics industry’s continued push for sustainable solutions. The PFP…

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Cosmetics in a Fitness Crazed World

Cosmetics in a Fitness Crazed World

In the countless health and wellness initiatives that have swept the world, one mainstay in every plan is an exercise regimen. While busy schedules are often an excuse as to why individuals don’t hit the gym, the rise of athleisure beauty products that can withstand sweaty workouts allows consumers to save time and skip that…

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The Growth of Deodorant

The Growth of Deodorant

As more people participate in trends like going vegetarian, vegan, and paleo, more attention is being paid to what ingredients are actually in the products we use. This concern for natural yet efficient ingredients applies to the beauty and cosmetics sectors as well. Deodorant, for example, has jumped on the organic bandwagon and is offered…

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WWP Announces Senior-Level Hires and Promotions

WWP Announces Senior-Level Hires and Promotions

Industry veterans enhance leadership team as company expands market focus. WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, has expanded and enhanced its leadership team. With numerous new hires and promotions, the company is expertly positioned to best service its increasing roster of clients in the cosmetics industry….

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Green Beauty and Packaging

Green Beauty and Packaging

The push for environmentally friendly packaging was a massive trend in 2018 and has continued to expand in scope thus far in 2019. The so-called “Green Movement” has seen the production of vegan products, sustainable packaging, and spurred powerhouse celebrities like Kourtney Kardashian to go to Congress to support the Personal Care Products Safety Act,…

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Making Waves: Waterless Beauty

Making Waves: Waterless Beauty

In the midst of a comprehensive push towards eco-friendliness both in terms of sustainable packaging and environmentally-conscious formulas, many companies are choosing to go green. A recent trend within the green revolution is waterless products.  Many brands create products with excessive water, which is especially concerning due to a statement from the World Wildlife Fund…

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