Gender Neutral Beauty

Gender Neutral Beauty

The times they are a changin’. Although every industry can rightfully lay claim to the truth of these 1964 Bob Dylan lyrics, the beauty industry is certainly having a moment. Reflective of our current reality, the beauty industry is moving towards a more gender-neutral stance. Unisex, inclusive products are becoming increasingly prominent, and more gender-neutral…

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Stock Packaging. Ready Set Go!

Stock Packaging. Ready Set Go!

Gone are the days when stock packaging was considered low end and entry level.  In today’s ultra-fast-moving beauty industry, in-stock packaging is setting the trend for a new breed of packaging solutions offering endless options for brand customization, lower costs and increased speed to market. The advantages of stock over custom tooled packages are endless. …

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WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full service turnkey solutions will spotlight several new products at Cosmoprof North America, Las Vegas, July 29-31, the premier B2B event for the beauty industry. At Booth 47419, WWP will feature creative packaging solutions for lipsticks, lip gloss, body fragrance…

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Green & Sustainable Packaging Solutions

Green & Sustainable Packaging Solutions

Today, more people feel a sense of personal responsibility toward eco-consciousness and sustainability than ever before. Caring for our only home – Earth – and preserving it for future generations is reflected in their desire for sustainable, responsibly-sourced packaging and products. This predilection is not falling on deaf ears in the beauty industry. Beauty and…

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Makeup Trends for Spring/Summer 2018

Makeup Trends for Spring/Summer 2018

Keeping up with the latest makeup trends is both easy and fun thanks to social media. Pinterest, Instagram and Facebook posts — featuring photos and videos — visually demonstrate the products and techniques today’s customers find intriguing, as well as what they’re willing to spend their hard-earned dollars on. Allow us to ‘illuminate’ a few…

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