New Year, New You – 5 Beauty Resolutions for 2019

New Year, New You – 5 Beauty Resolutions for 2019

Yep–it’s that time of year again. The good news: out of all the New Year’s resolutions we make, our beauty declarations can actually be fun and easy to achieve. What could be more enjoyable than trying out some new trends, rituals or products that help us not only look better, but also feel better? We’ve…

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Ahead of Hair: Now Trending in Hair Care Products & Packaging

Ahead of Hair: Now Trending in Hair Care Products & Packaging

Hair, hair, and more hair. Products that is. Move over facemasks and anti-aging lotions, and make (shelf) room for a huge variety of hair care products and formulations – ones that meet the need of every conceivable hair texture, color and length. Mind you, we’re no longer merely talking about shampoos and conditioners—although their variations…

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Skin in the Game: Trends in Skincare Beauty

Skin in the Game: Trends in Skincare Beauty

When it comes to skin care, the seemingly endless displays of products can be a bit overwhelming. But there is method behind this market saturation madness. Skincare solutions are continuing to steal the top spot on consumers priority lists nearly across the board, including both women and men while spanning the generational gamut from Millennial’s…

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Recap of MakeUp in New York

Recap of MakeUp in New York

At MakeUp in New York, WWP was honored with an It Product. Additionally, the company displayed three collections for this fall at the show: Primp, Pose, and Play, which were developed to represent three different aspects of the beauty industry. Through the use of backdrops, colors, vanities, mirrors and trendy chairs, each display was designed…

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Gender Neutral Beauty

Gender Neutral Beauty

The times they are a changin’. Although every industry can rightfully lay claim to the truth of these 1964 Bob Dylan lyrics, the beauty industry is certainly having a moment. Reflective of our current reality, the beauty industry is moving towards a more gender-neutral stance. Unisex, inclusive products are becoming increasingly prominent, and more gender-neutral…

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