Innovation, expertise and design are critical for success in the ultra-competitive beauty and personal care industry. That’s why for over 38 years, global players in the field have consistently turned to the experts at WWP.

We strive to exceed expectations at every step in the process, from product formulation, turnkey contract services and groundbreaking design, to primary packaging components, secondary packaging and specialty finishing—this is where innovation and beauty take shape.

Our extensive product line includes a wide selection of innovative tube packaging options, jars, compacts and pumps, comprising everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara, and it’s all offered at competitive prices with fast, dependable, high-quality service.


WWP provides the cosmetics and personal care industries with a complete range of packaging components, custom and stock molding, full service turnkey operations, and specializes in custom-engineered solutions for a variety of unique product applications.

Lead by our executive team with over 50 years of industry experience combined, WWP continues to build upon our core values of innovation, service and design. With dedicated component- and tube-manufacturing facilities, offices on the east and west coasts as well as in Suzhou, China, and a global sales team, WWP continues to expand its commitment to the development of groundbreaking solutions that fully meet our customers’ needs.

We also understand the importance of corporate social responsibility and continually seek out ways to reduce our environmental footprint. Efforts include the participation in TeraCycle, the reuse of shipping boxes, the recycling of paper and reduction in its use, the encouragement of carpooling and the shutting down of computers and equipment each night to conserve energy.


With over 38 years of industry experience, year after year global players consistently turn to WWP for their beauty and personal care packaging needs.

At WWP we’re fully committed to bringing cutting-edge packaging, formulation and filling technology to customers of all sizes in the color cosmetic, skincare, and personal care markets. Industry-leading giants as well as emerging and start-up brands have all turned to WWP for our innovation and industry expertise.

We take our commitment to our customers very seriously and strive to provide them with advanced-technology packaging solutions to help get their products noticed on the shelves and boost their bottom lines.


WWP facilities are a reflection of the growing needs of our increasingly sophisticated set of beauty, cosmetics and personal-care-industry customers. By investing in top-notch facilities, we are able to provide the highest level of quality control, decreased lead times and increased speed to market for our customers.

Corporate Headquarters: Located in Florham Park, NJ, our corporate headquarters is a 20,000- square-foot state-of-the-art facility. To better serve our customers, we’ve constructed an industry-leading sample room that houses over 3,000 cosmetic packaging SKUs, a 1,500-square-foot product showroom with additional conference areas, a dedicated section for the company’s expanding design and engineering department complete with newly purchased state-of-the-art modeling equipment. Our headquarters is also home to our purchasing, sales and marketing, and top-notch customer service teams.

WWP West Coast: WWP has a dedicated sales office and showroom conveniently located in Woodland Hills, CA. This facility allows us to easily work with our west coast partners and service our west coast and global customers.

WWP Suzhou: Opened in 2015, WWP Suzhou is a 100,000-square-foot tube-manufacturing facility in China, wholly owned by WWP USA. The factory is equipped with German-engineered machinery and robotics and offers both small-volume, high-SKU production and high-volume large-output production. WWP Suzhou delivers quick turnaround for pre-production samples and color matching in both extrusion and injection. It manufactures quickly and to exacting specifications a wide array of stock tubes and closures as well as fully customized closures and endless sleeve-decoration options.


For over 35 years industry-leading giants as well as emerging and start-up brands have all consistently turned to WWP for our innovation, design and expertise. This is how we do it.


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