Ahead of Hair: Now Trending in Hair Care Products & Packaging

Ahead of Hair: Now Trending in Hair Care Products & Packaging

Hair, hair, and more hair. Products that is. Move over facemasks and anti-aging lotions, and make (shelf) room for a huge variety of hair care products and formulations – ones that meet the need of every conceivable hair texture, color and length. Mind you, we’re no longer merely talking about shampoos and conditioners—although their variations…

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Skin in the Game: Trends in Skincare Beauty

Skin in the Game: Trends in Skincare Beauty

When it comes to skin care, the seemingly endless displays of products can be a bit overwhelming. But there is method behind this market saturation madness. Skincare solutions are continuing to steal the top spot on consumers priority lists nearly across the board, including both women and men while spanning the generational gamut from Millennial’s…

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Recap of MakeUp in New York

Recap of MakeUp in New York

At MakeUp in New York, WWP was honored with an It Product. Additionally, the company displayed three collections for this fall at the show: Primp, Pose, and Play, which were developed to represent three different aspects of the beauty industry. Through the use of backdrops, colors, vanities, mirrors and trendy chairs, each display was designed…

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Gender Neutral Beauty

Gender Neutral Beauty

The times they are a changin’. Although every industry can rightfully lay claim to the truth of these 1964 Bob Dylan lyrics, the beauty industry is certainly having a moment. Reflective of our current reality, the beauty industry is moving towards a more gender-neutral stance. Unisex, inclusive products are becoming increasingly prominent, and more gender-neutral…

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Stock Packaging. Ready Set Go!

Stock Packaging. Ready Set Go!

Gone are the days when stock packaging was considered low end and entry level.  In today’s ultra-fast-moving beauty industry, in-stock packaging is setting the trend for a new breed of packaging solutions offering endless options for brand customization, lower costs and increased speed to market. The advantages of stock over custom tooled packages are endless. …

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WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full service turnkey solutions will spotlight several new products at Cosmoprof North America, Las Vegas, July 29-31, the premier B2B event for the beauty industry. At Booth 47419, WWP will feature creative packaging solutions for lipsticks, lip gloss, body fragrance…

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Green & Sustainable Packaging Solutions

Green & Sustainable Packaging Solutions

Today, more people feel a sense of personal responsibility toward eco-consciousness and sustainability than ever before. Caring for our only home – Earth – and preserving it for future generations is reflected in their desire for sustainable, responsibly-sourced packaging and products. This predilection is not falling on deaf ears in the beauty industry. Beauty and…

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