Recap of MakeUp in New York

At MakeUp in New York, WWP was honored with an It Product. Additionally, the company displayed three collections for this fall at the show: Primp, Pose, and Play, which were developed to represent three different aspects of the beauty industry. Through the use of backdrops, colors, vanities, mirrors and trendy chairs, each display was designed to express the tone of its corresponding collection.

Looking for that natural, even, and fresh look? Primp was created with these three attributes in mind, and has been specially formulated to awaken the senses, benefit the skin and provide a luminous glow. This collection was designed for those who are on the go and want a quick morning routine, and will provide a seamless look from work day to weekend. All products are cruelty, vegan, talc, gluten free and eco-friendly.

Face makeup products in the Primp collection include Baked Matter Powder, Be Even Be Natural BB cream, Bi-phase treatment oil, and Sun-kissed cheek color. For eyes, WWP showcased its Define and Set brow pencil, Enliven eye serum, Magnolia eyeshadow palette, and Primp lash mascara. Other notable products include the Pop Up color changing lip and cheek balm, Set Me Still Brow gel, Sugar Pot lip scrub, and Acai Hydra Gloss.

Whether you are striving to snap your perfect selfie or achieve a stage-ready look, Pose is WWP’s lavishly rich collection. From prime to set, this collection has long wear, high pigment, high payoffs and cruelty free formulations.

Within the Pose collection are camera-ready products including the Casting Call concealer, Brightening Argan oil primer, Split Screen Contour Duo, Selfie Setting Powder, and the Take Control Concealer Duo. To further achieve your red-carpet aesthetic, try WWP’s Bling Bling lip gloss, Take 2 lip liner duo, or the Fresh Off the Runway eye palette. A High-Profile lipstick and Micro Magic brow pen will complete your glitzy look.

The Play collection is designed to be fun and exciting, and WWP evokes these feelings with bold products. The display showcased many components and tubes, all of which boasted bright, fearless, and imaginative colors. Products within the Play collection are high impact, high payoff, all while tactfully balancing long wear and refreshing formulations. This collection is designed to help you make a playful statement and glow all day long.

This collection includes festival-ready makeup products including Light Streak body shimmer, Holographic lip gloss, Festival of Lights lip gloss, and the Center of Attention foundation stick. Get ready to be colorful with the Four-Play mini lip quad and eye kit as well as the Color-Play 12-well matte eyeshadow palette. Other highlights from the Play collection are the Set Me Free finishing powder and the Remix Hydrating Mist.

Want to see more? Come visit us at our Beauty Expo at The Culver Hotel on October 1-2nd and take a look at all three collections!