WWP to Feature Chic New Products & Creative Product Experience “Decades of Beauty”

Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full service turnkey solutions will spotlight several new products at Cosmoprof North America, Las Vegas, July 29-31, the premier B2B event for the beauty industry. At Booth 47419, WWP will feature creative packaging solutions for lipsticks, lip gloss, body fragrance and compacts, focusing on innovations that blend style with sleek, ergonomic appeal for today’s sophisticated, on-the-go consumers.

Additionally, WWP’s booth will feature a multimedia experience called Decades of Beauty, where innovative stations will transport you to specific decades highlighting cultural milestones of these time periods, while showcasing WWP products that might feel at home during these eras. Decades featured will include the roaring twenties, as well as the 70s, 80s, 90s and more. A special free gift will be offered to the first 100 beauty bloggers and influencers who post a picture of their favorite decade and/or product, and who tag World Wide Packaging (Instagram: @wwp_cosmetics or Twitter @WWPcosmetics).

Featured World Wide Packaging product innovations will include:

  • Skinny Jeans — An ultra-slim, sleek package with an ergonomic design, Skinny Jeans slips comfortably in a front or back pocket, and can be adapted for a variety of products such as lip balm or body fragrance. Skinny Jeans is the next generation of on-the-go packaging and is the perfect size for traveling or athleisure wear.
  • Pebble Range –– The Pebble Range compacts include a square foundation compact designed to deliver comfort, style and hand-friendly ergonomics; and a rectangular Baked Eyeshadow Quad offering customizable exterior styling. With its soft rounded corners, Pebble Range presents the ideal combination of luxury and style.
  • Hot Lipz Compact — The Hot Lipz compact is a playful compact ideal for direct-pour lip glosses.

“Our WWP Cosmoprof booth in Vegas offers a fresh and fun multimedia experience for visitors this year,” said Jim Farley, Executive Vice President of Global Business Development for WWP, “and we look forward to showcasing several exciting new packaging innovations as well as new decos that reflect the spirit and excitement over various decades.”