Florham Park, NJ – World Wide Packaging LLC. (WWP), a leading provider of cosmetic packaging components, plastic tubes, and full service turnkey solutions will feature several new products at Luxe Pack New York, May 16-17, the premier trade show dedicated to creative and luxury packaging. At the show, WWP will premiere a set of solutions for lipsticks, lip gloss and compacts, focusing on innovations that blend style with sleek, ergonomic appeal for today’s mobile, sophisticated consumers.
In addition to its set of product launches, WWP also will sponsor Luxe Pack’s In Green Awards, which recognize sustainable products and environmentally-conscious company initiatives. Each year, two Luxe Pack exhibitors are honored for their green contributions – distinctions for which WWP will design the trophies. In addition, Barry Freda, WWP’s CEO, will deliver the ceremony’s opening remarks on Wednesday, May 16 at 5:15pm.
World Wide Packaging’s Luxe Pack product premieres include:
- An aluminum construction trim line lipstick perfect for on-the-go consumers, Skinny Lip is lightweight, airtight and a perfect fit for pockets and purses. The solution is part of an extended packaging line combining slim, ergonomic appeal with key functional attributes. The lip sticks encompass a new easy glide mechanism with an aluminum outer shell and an air tight sealing feature to support current natural bullet materials.
- WWP’s new Retrograde Compact is an elegant, unique cradle godet system that can accommodate various pan sizes and applicator wells, giving customers flexibility to create their own inspired palettes.
- Slim and seamless, the Halo Compact comprises a subtle lid that sits effortlessly within the base of the compact. Halo’s large, flat surface area is ideal for custom decoration or branding.
- A fun and flirty miniature diamond-shaped lip gloss, Bling is more than just an ordinary package, featuring the perfect combination of style and flair.
“We look forward to interacting with customers as we showcase our innovative new packaging products,” said Jim Farley, Executive Vice President of Global Business Development for WWP. “Luxe Pack represents a great opportunity for WWP to demonstrate our trendsetting nature and ability to stay one step ahead of our customers’ materials and processing needs.”