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World Wide Packaging Wins the 2009 HBA’s International Package Design Awards in the “Skin Care Mass” Category
FLORHAM PARK, NJ – World Wide Packaging, LLC (WWP) a leading provider of cosmetic packaging solutions, was named the winner in the “Skin Care Mass” category of the International Package Design Awards at the 2009 HBA Show on September 15th. The winning design was for WWP’s innovative packaging of Avon’s ANEW Clinical – Crow’s Feet Corrector. The Avon ANEW Clinical - Crow’s Feet Corrector product includes two different formulations for a two-step skincare approach. Avon envisioned a symmetrical package with two separate sections, each with its own applicator, joined by a transparent center band for a package that is clinical, yet stylish. They also wanted the applicator heads to always face the front of the package where they could be clearly seen, so consumers would know that each one had a special function. To meet Avon’s requirements, World Wide Packaging created a package with several different molded parts and carefully monitored injection molding. The package was developed so the assembled tottles could fit into the center band from both sides. It was also designed so that the custom applicator head assembly could only be inserted into the tottle one way so the heads were always facing the graphics on the tottle. Throughout the process that began in late 2007, WWP worked extensively with many different cross-functional departments in Avon Global to bring this product to market. The Avon ANEW Clinical - Crow’s Feet Corrector launched in Europe in January 2009, in Japan in February 2009, and in the U.S. in May 2009. “Avon had some very specific requirements for the packaging of the ANEW Clinical – Crow’s Feet Corrector. It was completely original and unlike anything that had ever been done before,” says World Wide Packaging’s President, CEO/ CFO, Barry Freda. “But Avon knew if anyone could make it happen, World Wide Packaging could and that’s why they chose us. It’s a great honor to win the International Package Design Award in the ‘Skin Care Mass’ category and I’d like to thank everyone involved, especially Avon.” The Annual International Package Design Awards (IPDA), sponsored by HAPPI and Beauty Packaging, recognizes the leaders in design innovation from hundreds of companies all over the world, in a variety of categories including cosmetics, fragrance, personal care, skincare and eco-friendly packaging. World Wide Packaging provides the cosmetics and skin care industries with a complete range of packaging solutions, custom and stock molding, and turn-key operations. World Wide Packaging’s extensive product line includes a wide selection of innovative tube packaging options, jars, compacts, lotion bottles and pumps. World Wide Packaging provides everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara, and eyeliner, while offering competitive prices and dependable, high quality service. In addition to its New Jersey headquarters, the company maintains sales offices in New York, California, Florida, Texas, Massachusetts and Michigan. For more information, contact World Wide Packaging, LLC at 7 Columbia Turnpike, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free 1-800-950-0390; fax: 973-805-6510; or visit the company’s website at www.wwpinc.com.
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World Wide Packaging wins for its unique packaging of