World Wide Packaging Offers Complete Product Development, Contract Formulation and Filling Services
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New Baked Powder Collection Showcases
the Company’s Start-to-Finish Services
 FLORHAM PARK, NJ – World Wide Packaging, LLC, (WWP) a leading provider of cosmetic packaging components and tubes, is expanding its capabilities for color cosmetics with a new product development team and an enhanced state-of-the-art filling and packaging facility. This facility features several new machines and a full laboratory designed for formulation and filling services.
Betti Ann Catino, World Wide Packaging’s Director of Product Development, is working closely with WWP’s team of chemists, QA/QC specialists, designers and engineers to develop new designs, colors, textures, formulas and other filling innovations. WWP’s dedicated partner in Taiwan, with several years filling and formulating experience, helps to create these new formulations, as well as replicate existing customer formulas. Ms. Catino, worked in product development with such cosmetic giants as Del Laboratories, Maybelline Garnier, and Bonne Bell prior to joining WWP, and is focused on bringing the same cutting edge formulation and filling technology to World Wide’s clients in the cosmetic, skincare and personal care industries.
“While World Wide Packaging is well-known for its packaging innovations, some companies might be surprised to know that we also offer a full spectrum of product development services including formulation and filling” said Ms. Catino. “Our product development team is working closely with our dedicated partner to bring fresh ideas to create new formulations and enhance existing products by adding innovations such as exclusive botanical and mineral complexes for increased product benefits.”
Baked Powder Collection
WWP’s Baked Powder Collection combines the latest pressed powder with baked technology, for rich, long-lasting powder that has an exceptionally soft feel and can be used either wet or dry. Some suggested additives include pomegranate, soy and coffee berry, superior anti-oxidants with anti-aging benefits.
World Wide Packaging provides the cosmetic and skin care industry with a complete range of primary cosmetic packaging, and custom and stock molding, while offering competitive pricing and dependable service. World Wide Packaging’s extensive product line includes the complete filling and packaging of plastic mass-market cases to sophisticated metal cases for lipstick, lip gloss, mascara, and eyeliner containers; jars; and extruded plastic tubes.
In addition to its New Jersey headquarters, the company maintains sales offices in New York, California, Florida, Texas, Michigan and Massachusetts. For more information, contact World Wide Packaging, LLC. at 7 Columbia Turnpike, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free 1-800-950-0390; fax: 973-805-6510; or visit the company’s website at www.wwpinc.com.
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