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World Wide Packaging Creates a Lip Gloss Jar with a Unique Contoured Applicator
“Sally Hansen wanted a unique looking package with an innovative contoured applicator tip for their Comfort Shine Lip Glaze product,” said Mr. Reinhardt. “We are proud that they chose World Wide Packaging to design the first cosmetic jar that contains an application device.” World Wide Packaging created the applicator with TPE resin to give it a flexible, rubbery texture, but it is also available with or without a nylon flock texture. Unlike most applicators that are angled with a straight surface, the Comfort Shine applicator has a curved surface. This makes the application of lip gloss more comfortable and easy to use. The sides of the applicator have special grooves which were designed to enhance its flexibility. The other challenge of the package that was overcome by World Wide Packaging was designing a snap on membrane in the jar to hold the applicator in an upright position and yet be flexible enough to enable users to reach all the product in the jar. The final design satisfied these requirements. World Wide Packaging provides the cosmetics and skin care industries with a complete range of packaging components, custom and stock molding, and turn-key operations. World Wide Packaging’s extensive product line includes a wide selection of innovative tube packaging options, jars, compacts, lotion bottles and pumps. World Wide Packaging provides everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara, and eyeliner, while offering competitive prices and dependable, high quality service. In addition to its New Jersey headquarters, the company maintains sales offices in New York, Massachusetts, California, Florida, Texas and Michigan. For more information, contact World Wide Packaging, LLC, at 7 Columbia Turnpike, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free 1-800-950-0390; fax: 973-805-6510; or visit the company’s website at www.wwpinc.com.
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FLORHAM PARK, NJ – World Wide Packaging LLC, a leading provider of cosmetic packaging components and tubes, recently designed a lip gloss jar and contoured applicator announces Robert Reinhardt, Executive VP, Global Strategic Development of World Wide Packaging.