World Wide Packaging Sweeps the Ted Klein Tube
of the Year 2007 Competition with Top Award in Three Categories
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World Wide Packaging wins Plastic Tube of the Year, Best Personal
Care Tube of the Year and Most Innovative Tube of the Year
FLORHAM PARK, NJ – World Wide Packaging,
Inc. (WWP) a leading provider of cosmetic packaging components,
was the big winner at the Tube Council’s annual Ted Klein
Tube of the Year 2007 Competition, winning the top award in three
categories and all the awards given to plastic tubes. 
World Wide Packaging’s Executive Vice President of Global
Sales, Jeffrey Hayet, says, “World Wide Packaging is the personal
care, cosmetic and skin care industry’s leader in tube packaging.
We also create more customized tubes than any other company in the
world. It is most gratifying that the Tube Council has recognized
and acknowledged World Wide Packaging and rewarded us for our product
innovation, creativity and technical excellence.”
World Wide Packaging’s winning tube creations are:
Plastic Tube of the Year: WWP won this award for
the tube they created for Del Labs’ Sally Hansen Gentle Peel
for Rough Lips product. The tube body features 100% hot stamp coverage
including over the shoulder, which is unusual in the industry. A
secondary hot stamping band was also applied on the custom cap.
The flocked shower head applicator features a unique shut off/on
valve system, and the intricate applicator insert is comprised of
five parts.
Best Personal Care Tube of the Year: This award
was given to WWP for the completely unique tube they created for
Mary Kay’s TimeWise® Targeted Action™ Line Reducer.
The applicator tips that are typically found on tubes are made of
high density polyethylene and injection molded to the sleeve. Such
tips are fine for lip applications, but are much too rigid to be
used on the delicate eye area, which is where the product was designed
to be used. The silicone tip applicator created by WWP is soft and
precise. It’s ideal for the sensitive skin around the eyes
and enables the user to easily target small problem areas. The innovation
– and the biggest challenge - was attaching the silicone tip
securely to the small 16mm tube, without it coming loose or leaking.
WWP developed a collar to secure the silicone tip to the head of
the tube and used a five layer co-extruded tube sleeve to prevent
product loss. A custom molded and sprayed cap was developed, which
incorporated a beefed up pintel seal to further prevent product
from escaping out of the silicone tip’s orifice. Just below
the tip there’s a valve actuator to regulate the amount of
product dispensed for greater control and ease of application.
Most Innovative Tube of the Year: This award was
presented to WWP for the 100% customized tube they created for Avon’s
ANEW Clinical Spider Vein Therapy product. The angular shape and
shallow depth of the tube gives the product a lean, ‘clinical’
appeal, which is consistent with the product’s image. The
head of the one piece tube is triangular in shape, with hard edges
that you would not expect in a tube. But the cap of the tube is
what makes it truly extraordinary. The cap was designed to meet
Avon’s exacting packaging requirements and is one of the most
complex cap ever commercially produced. The application of metal
over the polyprophelyne shell of the cap alone, required a total
of 14 different machine processes to produce. In accordance with
Avon’s vision that it be a push/pull cap, World Wide Packaging
designed the cap to include a flexible plug that squeezes into the
tube’s orifice when the cap is closed. Once inside the orifice,
the pintel expands slightly for an especially tight seal. The cap
was tested in a vacuumized laboratory for effectiveness and was
approved by Avon for global distribution.
The judges met in August to examine and evaluate the entries. The
tubes were judged on package graphics, decoration, shape, closure,
texture, ease-of-use, consumer appeal and technical merit. There
were approximately 28 separate entries for each category. The top
award of the competition, the coveted Ted Klein Tube of the Year
award for best overall package, will be announced at the HBA Global
Expo in September.
One of the judges, Jeff Wass, Avon’s Director of Packaging,
says, “World Wide Packaging is truly visionary: A company
that consistently thinks ‘outside of the box’ and explores
all the possibilities to come up with the most innovative, complex
tubes in the industry. If a company is looking for a custom tube
that is one-of-a-kind and so unique it can actually brand a product,
World Wide Packaging is the way to go.”
The Tube Council is a not-for-profit trade organization representing
and promoting businesses engaged in producing products or services
related to the collapsible squeeze tube industry.
World Wide Packaging provides the cosmetic and skin care industry
with a complete range of primary cosmetic packaging, and custom
and stock molding, while offering competitive pricing and dependable
service. World Wide Packaging’s extensive product line includes
the complete filling and packaging of plastic mass-market cases
to sophisticated metal cases for lipstick, lip gloss, mascara, and
eyeliner containers; jars; and extruded plastic tubes.
In addition to its New Jersey headquarters, the company maintains
sales offices in New York, California, Florida, Texas and Michigan.
For more information, contact World Wide Packaging, Inc. at 7 Columbia
Turnpike, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free
1-800-950-0390; fax: 973-805-6510; or visit the company’s
website at www.wwpinc.com.
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