World Wide Packaging Wins ICMAD Cosmetic Innovator of the Year Award
Ground-Breaking Tube in a Tube Created for Avon

FLORHAM PARK, NJ –  World Wide Packaging LLC, a leading provider of cosmetic packaging components, was recognized as an ICMAD Cosmetic Innovator of the Year at the trade organization's 37th Annual Meeting on Thursday, June 17th at 3 West Club in New York City.

The CITY Awards, held for the past seven years at ICMAD's annual meeting, honors the best of the newest products, package designs, advertising and websites in the cosmetic and personal care products industry. One of only nine winners this year, WWP was honored in the Skin Care Package Design Innovation category for its new Tube in a Tube created for Avon, which offers a unique approach two dispensing two separate products simultaneously.

Accepting the award was Jeffrey Hayet, Executive Vice President of Global Sales for WWP while Barry Freda, President, CEO/CFO and Holly Benda, Marketing Director were also in attendance. Pam Teevan, Tedi Weitekamp and Jeff Wass from Avon all worked with the team at WWP on the Tube in a Tube initiative. Tube in a Tube offers a tube containing one solution, while a second, smaller tube built into the larger tube holds a second solution. When the tube is squeezed, both products are dispensed at the same time, thereby activating both products.

ICMAD is a non-profit trade association dedicated to providing programs and services to those creative, innovative cosmetic companies to help them succeed in the rapidly changing, highly competitive cosmetics and personal care industries.

World Wide Packaging provides the cosmetics and skin care industries with a complete range of packaging components, custom and stock molding, and turn-key operations. World Wide Packaging's extensive product line includes a wide selection of innovative tube packaging options, jars, compacts, lotion bottles and pumps. World Wide Packaging provides everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara, and eyeliner, while offering competitive prices and dependable, high quality service.

In addition to its New Jersey headquarters, the company maintains sales offices in New York, California, Florida, Texas and Michigan. For more information, contact World Wide Packaging, Inc. at 7 Columbia Turnpike, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free 1-800-950-0390; fax: 973-805-6510; or visit the company's website at www.wwpinc.com.

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